I'm adding this to my reading list, if only because of the brilliantly immodest title:
"Stocking Up on Sin: How to Crush the Market with Vice-Based Investing"
Positive blurbs from Joan Rivers, the founder of Worth magazine, a managing director at Tweedy Browne, and even The Motley Fool.
I should note that author Caroline Waxler is a journalist, not a professional investor. She is therefore not bound by, for example, NASD's rule 2210, which prohibits exaggerated statements or claims. So she is bound primarily by her conscience, which...nevermind.
Available at fine stores everywhere, and Amazon, too.